Brand Consistency: Do Your Customers Know What to Expect?
Brand consistency. Your customers want to know what to expect, in much the same way our new puppy learns what to expect from our family.
9 Tips for Writing for Reading
In a previous post I wrote about how the changing media landscape has turned us into consumers of bits and bytes of information. And consumers don’t have time (or want to take time) to wade through volumes of information. Your readers want quick takeaways and give you only a fleeting opportunity to grab their attention. In this [...]
Public Relations: Slow Build versus Overnight Wonder
In times of instant gratification and tough economics, requests for short-term PR projects tend to increase. But PR is a slow build that happens over time.
Customer Touch Points: Look for Opportunities To Connect All Year Long
We're deep into the holiday season and many businesses and organizations make it a point to reach out to their customers at this time of year. You’ve likely received a holiday “thank you” from the car dealership where you bought your most recent car, an emotional appeal from your favorite non-profit for an end-of-year donation, [...]
Pump Up Your PR Program with Community Newspapers
In the PR industry, the value of the traditional news release has been the subject of great debate. I, for one, am a firm believer in its value. The news release has its place in any public relations program as it provides a great way to get general news out about your organization. Upcoming events, awards, [...]
Telling your story: Touching the hearts and minds of others
We’ve written before about the importance of making emotional connections when telling your story. Stories that touch, are stories remembered.
On Grammar, Writing and First Impressions
There is certainly nothing like a blog post on grammar to get a group of communicators going! Recently, on Spin Sucks, a favorite PR blog of ours, Gini Dietrich posted 12 grammatical errors that we’ve all probably made at some point in our lives. In the comments section, I added my own grammar pet peeve [...]
