The start of a new year always brings its share of articles and posts on resolutions or trends to watch for in the coming year or summaries of the year just ended. Don’t worry, this is not one of those. I came across a post in some PR-related readings that stated “integration” would be a trend [...]
Apparently it’s time for all of us PR people to rewrite our job descriptions. According to a recent New York Times article, the Public Relations Society of America (PRSA) is on a kick to develop a new definition for “public relations.” They’re kicking off a broad-based effort—with a campaign name and logo—seeking comments from the [...]
I’ve been on a “simplicity” kick lately. In last month’s post I mentioned a discussion course called “Voluntary Simplicity” that I’ve been participating in. As someone who works in the field, I have been especially interested in the articles from our course readings that touch on marketing. A History Lesson on Consumption Image via Wikipedia [...]
Last year, I wrote a post about the power of simple words, tying it to one of my family’s favorite past-times: Scrabble. It’s a lesson worth repeating. If you’ve ever worked with someone who enjoys using big words or lots of jargon, all in an effort to impress and confuse others, you know how frustrating [...]
Our state’s recent experience with Hurricane Irene brought the issue of crisis communication front and center for many businesses in Vermont. In this post I’ll cover the basic elements of a crisis communication plan. This won’t be a discussion on the importance of having a disaster recovery plan—hopefully you already have one of these (and if [...]
When a client is new to the world of blogging, we have found that there are usually a lot of questions (understandably) and some fear. There is something about blogging that bares the writer’s soul to the world. Some clients are uncertain about expressing their thoughts and opinions so publicly. And some clients are okay [...]
Image by avrdreamer via Flickr So you’ve decided to dive into the world of social media by starting a company blog. Congratulations! That’s a big step. You realize it makes sense from a business perspective and your plan is to integrate this new tool into your existing marketing activities. You’ve developed your [...]
