Inbound marketing is all about providing relevant content to your prospective customers with the goal of building relationships and ultimately, converting to sales. It doesn't matter if you sell a product or service, sharing your knowledge is valuable — but where do you begin? Think of planning your inbound marketing offers like preparing Thanksgiving dinner [...]
Most businesses and non-profits are familiar with the traditional news release. You know, the “who,” “what,” “where,” “when” and “why” of your news in the inverted pyramid style (most important on top, least important at the bottom). In years past, the news release served as the backbone of most public relations programs, but the digital [...]
In Video Strategy Take One: Ask Yourself Five Questions, I wrote about the important questions to answer about your video project before speaking with a video production company. And while those answers could be used to design a creative brief for a professional production company, they can also be considered the first step in a [...]
Choosing a typeface for older eyes A reader recently responded to my blog post Typeface Choice: Ask yourself Three Questions, by raising an important series of questions on changing vision, information accessibility and type readability for an aging population. The reader works for a nonprofit community support agency that is developing outreach materials for rural [...]
Five tips for ensuring your next slide presentation engages your audience and reflects well on you and your organization.
We wrote about asking the media for retractions and corrections in a post last year. Recent client news and questions spurred us to revisit this topic and add some tips for handling online comments to news stories. How and when to ask for a correction Before news was available online and around the clock, a [...]
Everyone tells you that you need to research your potential customers, but no one tells you much about how to do it. Whether you are in a small organization or at a large company, you need good prospect research, and you may wonder where to begin and how to add useful details to that shadowy [...]
