Best Practices and Tools

Email Marketing for Professional Service Firms

By |2017-07-15T13:16:25-04:00August 7th, 2014|Best Practices and Tools|

Although we all have too much email and it seems to take forever to get through our inboxes, email marketing succeeds. I subscribe to several lists and groups, and I eventually get through most of those emails. Sure, I delete the travel offers and air fare deals sometimes without opening them, especially after a vacation, [...]

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How to Leverage LinkedIn for Business

By |2017-07-15T13:16:28-04:00July 24th, 2014|Best Practices and Tools, Social Media|

Leveraging LinkedIn for your business is a social media necessity. If you do nothing else in the vast social media continuum, LinkedIn is a solid place where you are likely to engage with industry peers, colleagues and - yes, it's true - your target audience(s). Leveraging LinkedIn for Business I was recently invited to present [...]

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Take a Weekly Digital Holiday

By |2021-08-30T13:19:50-04:00June 16th, 2014|Best Practices and Tools, Our Brains|

Summer brings annual calls to put away your digital toys and screens while you’re at the beach on vacation with your family, but my contention is that’s not often enough. I feel the need to take a weekly digital holiday to quiet my brain more often, and I suspect you may too. The Case for [...]

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5 Wish List Technologies for an Occasional Geek

By |2017-07-15T13:16:29-04:00May 26th, 2014|Best Practices and Tools|

No Risk of Satisfaction Paradox Yet I chuckled reading a post by Wired founding editor Kevin Kelly, about what is known as The Satisfaction Paradox. While Amazon and Netflix get better at anticipating my entertainment preferences every day, for work I am so far from being at risk of the hypothetical circumstance he described: What [...]

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Newsle Review Revisited

By |2017-07-15T13:16:30-04:00February 24th, 2014|Best Practices and Tools, Social Media|

Withdrawal pangs drive me to revisit an earlier Newsle review for fellow sufferers. If you dread the thought of missing important accomplishments, celebrations or struggles for clients, colleagues and friends  — and you came to depend on how the combined power of Google Reader and an active Google Alert service helped you keep up with such news nuggets (for free!) — then you understand my pain and this updated Newsle review is for you.

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Why Media Literacy is Not Just for You and Your Family

By |2017-07-15T13:16:30-04:00February 10th, 2014|Best Practices and Tools, Media Literacy|

Recent events combined to make me decide it was time to shake up my daily media habits. Here's why media literacy is not just for you and your family.

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