Ever feel like there will never be enough time to use social media effectively? The social media networks change constantly. Conquering all the guru guidelines and best practices is a full-time job. And that’s on top of your already more-than-busy office calendar. Sure, you and your team can devour books and blog posts, go to [...]
Rockin’ New Year’s Eve, the CBS News year-end recap, a music count down on the radio, and the reply to the full series of Breaking Bad on AMC. At year end, the world seems chock full of reviewing and looking back. And while you’re may be just glad the holiday shopping is over and the [...]
We're deep into the holiday season and many businesses and organizations make it a point to reach out to their customers at this time of year. You’ve likely received a holiday “thank you” from the car dealership where you bought your most recent car, an emotional appeal from your favorite non-profit for an end-of-year donation, [...]
Your business or nonprofit faces copyright dangers on both sides of the copyright law: For violating someone else’s copyright, resulting in hefty fines and a public relations embarrassment, and For having your creative materials used improperly, violating your copyright but requiring extensive time and money for small organizations to enforce legally. Let’s look at the [...]
I’m surprised by how my list of website design bad practices is growing. As website analytics become more and more sophisticated, I thought marketers and publishers would drop practices that drive bleeding bounce rates, but offending websites are surprisingly common. Jakob Nielsen’s usability testers may quibble, but here’s my list of bounce-away website practices for [...]
LinkedIn can be a very valuable resource, which you should take full advantage of—both for your company and yourself. If potential clients or hires can get a better grasp of who you are and what you do, they will be much more informed about the potential for a good match.
Serving customers is like a marathon. Sometimes, it’s better to not sell something in the short term in order to do the best thing for your customer. My sister and I, and many others in our extended circle of friends and families, will continue to shop for athletic gear for years. With one "sprint for a single sale," an offending store lost what could have been a marathon of multiple purchases over many years.
