Twitter is part of our lives forever now, for better and for worse. (Similar to a marriage, or so I'm told). So it’s important to use it well and act like upstanding members of society, especially if you are using it for professional or brand purposes. Here are five tips for being a good Twitizen [...]
Crisis communication priorities and protocols are not something I really want our clients to gain experience with. But no matter what your industry or sector, you have at least one potential crisis lurking. (What if your manufactured product failed and caused a tragedy? If you are a nonprofit, what if an employee harmed a person [...]
Every business or non-profit needs smooth orderly processes to be successful. Lean manufacturers make a science of refining every process. The big chain businesses work on their processes all the time – training employees to provide consistent and predictable service or to move goods in an efficient, predictable manner. It's widely recognized that the more [...]
Internship Landing Strategies is the title of the article I read in the Champlain Current last month. I am graduating from Champlain College in the next few weeks with a Bachelors degree in Communications. I chose to attend Champlain College mainly because of their unique upside down curriculum, which requires at least one internship at [...]
It can be hard to be a good customer. I recently had the misfortune of needing to change my personal email address and in this consumer role, I was reminded once again how important it is to make it easy for your customers to take actions you desire. In this instance, my goal as a [...]
As I’ve said before, the best thing about social media networks is that the user can cater the way they use it to exactly the way they want to. However, along with the power to do what you want, there are good and bad ways to use social media. Here are a few examples of [...]
In the good old days, all software, even $20 games, came with printed manuals. I remember rolling my eyes whenever I opened a new PC game, and saw a small book inside — if you really needed a manual to play a game, you might be a little dense. (In fairness, there were always one [...]
