“Skills can be taught; values cannot.” That old saying rings true, but growing your own skilled marketers takes lots of time, energy and money. That’s why I, like most small and midsize business owners (SMBs), look to bring in skilled talent when the workload suddenly swells. Nowhere is this more likely then when you’re seeking [...]
We often hear about the importance of timing in content marketing and public relations. I’d like to include pacing as something just as important. As a runner, I think about pacing a lot especially when I’m in training for a race. The idea of running for a marathon can be scary, but I understand [...]
Inbound marketing is all about providing relevant content to your prospective customers with the goal of building relationships and ultimately, converting to sales. It doesn't matter if you sell a product or service, sharing your knowledge is valuable — but where do you begin? Think of planning your inbound marketing offers like preparing Thanksgiving dinner [...]
