Despite the distraction of a glorious summer weekend in Vermont, you’re likely to have heard the emerging rumblings of another Facebook data scandal over the past 48 hours. If you are responsible for the brand reputation of an organization that uses a Facebook page, you ought to be concerned. Facebook’s Secret Mood Experiment I’ll recap [...]
Finding an angle or news hook that’s relevant for the media and their viewers or readers is the most important step of making an event newsworthy. I've written before about how to make an event newsworthy. But this is a subject worth revisiting because a public event takes an inordinate amount of planning and work. [...]
Tomorrow I will make my final trek of the season down the windy mountain that is Main Street in Burlington, Vermont. I will arrive at Marketing Partners, and work the final day of my internship with the team there before saying my goodbyes and hiking back up our local Everest. The semester-long apprenticeship has left [...]
This blog post may actually end up helping to alleviate some of my own confusion - as well as yours - about the difference between public relations and marketing. "But wait," you ask, "she's supposed to be a public relations/marketing strategist and she doesn't even know the difference?" Well, sorta. The answer is simple: sometimes [...]
In a previous post I wrote about how the changing media landscape has turned us into consumers of bits and bytes of information. And consumers don’t have time (or want to take time) to wade through volumes of information. Your readers want quick takeaways and give you only a fleeting opportunity to grab their attention. In this [...]
In times of instant gratification and tough economics, requests for short-term PR projects tend to increase. But PR is a slow build that happens over time.
In the PR industry, the value of the traditional news release has been the subject of great debate. I, for one, am a firm believer in its value. The news release has its place in any public relations program as it provides a great way to get general news out about your organization. Upcoming events, awards, [...]
