Design

Logo Design 101: The Coat of Arms, Crest and Shield
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Logo Design 101: The Coat of Arms, Crest and Shield

Design

Logo Design 101: The Coat of Arms, Crest and Shield

By Brad Pettengill|2019-05-09T17:10:26-04:00August 12th, 2013|Design|

In article 6 of the series, Logo, Corporate Identity or Brand—What's the Difference? we continue to explore combination marks—logos using both typography and symbols—as we delve into the design categories of crests and shields. Since this series continues to expand as we go deeper into the categories of logo design, here are the previous articles [...]

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Logo Design 101: The Combination Logo, Part 2: Seals
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Logo Design 101: The Combination Logo, Part 2: Seals

Design

Logo Design 101: The Combination Logo, Part 2: Seals

By Brad Pettengill|2019-05-10T17:42:07-04:00July 18th, 2013|Design|

In this fifth article in the series, Logo, Corporate Identity or Brand—What's the Difference? we continue to explore the third category of logo, the combination mark. In case you have not read the previous articles, Logo Design 101: The Symbol looked at the origin, history, purpose, and meaning of symbols. Logo Design 101: The Wordmark [...]

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Logo Design 101: The Combination Logo, Part 1
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Logo Design 101: The Combination Logo, Part 1

Design

Logo Design 101: The Combination Logo, Part 1

By Brad Pettengill|2019-05-13T10:55:34-04:00June 17th, 2013|Design|

In this fourth article in the series, Logo, Corporate Identity or Brand—What's the Difference? we start to explore the third category of logo design, the combination logo. Logo Design 101: The Symbol looked at the origin, history, purpose, and meaning of symbols. Logo Design 101: The Wordmark dealt with the importance of font choice, typeface [...]

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Prepress File Preparation: Your Production Checklist
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Prepress File Preparation: Your Production Checklist

Best Practices and Tools, Design

Prepress File Preparation: Your Production Checklist

By Dave Bowers|2021-09-28T17:59:53-04:00May 6th, 2013|Best Practices and Tools, Design|

Modern software tools give a finished, polished look to even the roughest ideas, which requires less imagination to visualize the finished product. Because of these very polished preliminary drafts, it seems like the production of a final file once a concept has been approved should take only minutes — but it doesn’t.

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Logo Design 101: The Wordmark
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Logo Design 101: The Wordmark

Design, Words, Language and Labels

Logo Design 101: The Wordmark

By Brad Pettengill|2019-05-10T16:49:32-04:00March 21st, 2013|Design, Words, Language and Labels|

Let's continue to dig into logo design. Logos fall into 3 basic categories: Standalone Symbol, logotype/wordmark, and combination marks. In this post we will explore the wordmark. (In the first in this series of blog posts, Logo, Corporate Identity or Brand—What’s the Difference?I briefly explored these three marketing essentials and their relationship to each other. [...]

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Logo Design 101: The Symbol
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Logo Design 101: The Symbol

Design

Logo Design 101: The Symbol

By Brad Pettengill|2019-05-13T11:51:00-04:00March 14th, 2013|Design|

In the previous post Logo, Corporate Identity or Brand—What's the Difference?, I briefly explored these three marketing essentials and their relationship to each other.

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Logo, Corporate Identity or Brand — What’s the Difference?
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Logo, Corporate Identity or Brand — What’s the Difference?

Design, Marketing Strategy

Logo, Corporate Identity or Brand — What’s the Difference?

By Brad Pettengill|2017-10-01T00:38:45-04:00February 4th, 2013|Design, Marketing Strategy|

Logo, Corporate Identity or Brand — What’s the difference? When a company begins to consider ways to visually represent themselves, their product, service or idea, these terms are sometimes used interchangeably. There are significant differences though, and building a solid understanding of these three terms is valuable for every marketer. What is a Logo? A [...]

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