Design

So, after an intensely enjoyable period of strategic collaboration and hard work, you have successfully completed your print project and your marketing firm will be sending the final approved files to the printer. As you anxiously await delivery of the stunningly beautiful arrow in your marketing campaign's quiver, make sure you don't forget to collect [...]

  Logo Design 101: The Combination Logo, Part 4: Enclosures In this article 7 of the series, Logo, Corporate Identity or Brand—What's the Difference?, we continue looking at combination logos—designs that feature type and symbol—with a focus on enclosures. An enclosure logo is, basically, type within a shape. As I gathered these enclosure logos, I [...]

Building and maintaining your corporate identity begins with a solid grasp of the difference between the terms identity, brand and logo.

Decisions, decisions. Color choices shape our lives every day. We choose colors for our clothes, cars, walls, towels, dishes, even pets. We are surrounded and comforted by our choices, inundated and influenced by the colors we encounter in our environment. Color affects our mood, our actions, our quality of life, and our buying decisions. It is [...]