In Video Strategy Take One: Ask Yourself Five Questions, I wrote about the important questions to answer about your video project before speaking with a video production company. And while those answers could be used to design a creative brief for a professional production company, they can also be considered the first step in a [...]
Choosing a typeface for older eyes A reader recently responded to my blog post Typeface Choice: Ask yourself Three Questions, by raising an important series of questions on changing vision, information accessibility and type readability for an aging population. The reader works for a nonprofit community support agency that is developing outreach materials for rural [...]
With holiday gift giving season just around the corner, it’s time to start thinking about tracking holiday promotions. Think Google Analytics Dashboards.
Five tips for ensuring your next slide presentation engages your audience and reflects well on you and your organization.
Video strategy includes asking yourself five questions before you speak with your marketing agency or your video production team.
It's important to simplify your message when you know too much, especially when preparing for media interviews.
I returned home with 5 takewaways from INBOUND 2014, in addition to nitty-gritty HubSpot software specifics, inspiring keynote learnings, and new friends.
