A Checklist for Sourcing, Creating, Preparing, Purchasing, Formatting and Protecting Your Images Most of your marketing efforts will involve imagery of some sort. Since there are many possibilities for sourcing, creating, formatting and using these images, it makes sense to follow specific steps to streamline your project implementation to create effective marketing images. What kind [...]
Using unofficial themes, plugins, templates or extensions can be asking for trouble. The sharing and collaboration encouraged by popular open source software platforms like Joomla, Drupal and WordPress makes it easy to move from sharing into carelessness. Be careful If the piece of software you found for your website or blog isn't coming from the [...]
A standing joke among PR professionals is that we went into public relations to avoid numbers and “doing math.” But alas, we all know that math is a must—measuring the impact of our work is essential. There are many different ways to measure the impact of your PR work. But to do it well, you [...]
Saying you need video for your business is kind of like saying you need a website. Both are general terms for an essential tool that can mean a lot of things. Websites can range from a simple and very basic informational microsite to an extremely complex fully integrated customer portal with an eCommerce back end. [...]
The mighty Call-to-Action: Working hard to motivate people since the dawn of marketing I learned about creating an effective call to action many years ago as a direct mail designer. Traditional direct mail promotion involved a multi-step process: advertising with calls-to-action that included company phone number and address and a response device to gather lead contact information, [...]
Inbound marketing is all about providing relevant content to your prospective customers with the goal of building relationships and ultimately, converting to sales. It doesn't matter if you sell a product or service, sharing your knowledge is valuable — but where do you begin? Think of planning your inbound marketing offers like preparing Thanksgiving dinner [...]
Most businesses and non-profits are familiar with the traditional news release. You know, the “who,” “what,” “where,” “when” and “why” of your news in the inverted pyramid style (most important on top, least important at the bottom). In years past, the news release served as the backbone of most public relations programs, but the digital [...]
