If you have a PR firm working with you and your organization, you’re in good hands! That’s because you know your PR team is sweating the small stuff, so you don’t have to. I know, I know…it can occasionally feel like we are pesky flies on a hot summer day, buzzing around to touch base [...]
A standing joke among PR professionals is that we went into public relations to avoid numbers and “doing math.” But alas, we all know that math is a must—measuring the impact of our work is essential. There are many different ways to measure the impact of your PR work. But to do it well, you [...]
Most businesses and non-profits are familiar with the traditional news release. You know, the “who,” “what,” “where,” “when” and “why” of your news in the inverted pyramid style (most important on top, least important at the bottom). In years past, the news release served as the backbone of most public relations programs, but the digital [...]
It's important to simplify your message when you know too much, especially when preparing for media interviews.
We wrote about asking the media for retractions and corrections in a post last year. Recent client news and questions spurred us to revisit this topic and add some tips for handling online comments to news stories. How and when to ask for a correction Before news was available online and around the clock, a [...]
After years of struggling to quantify PR's impact on business outcomes, time to celebrate. Here's how inbound marketing metrics will save public relations.
We’ve written before about paid, owned, and earned media channels. Simply put, paid media is an advertisement--content that you develop and pay someone else to publish somewhere whether in a newspaper or online. Owned media is content you develop, publish and own -- like a brochure, product sales sheet or your website or blog. And [...]
