A fresh focus on how customers think tends to come up annually about this time of year for many of us. There’s nothing like planning for a new year to crystallize how important it is to understand your customers. How do they make decisions? How do they think? I’ve blogged and blabbed about the workings of the human brain before, but here’s a marketer’s roundup of video resources I like to revisit before diving into a new cycle of annual marketing plans, personas and strategies.

Choice

No doubt about it, you want to know everything you can about how to help your customers choose wisely.

How to make choosing easier: Sheena Iyengar on TED.com

Motivation

What really motivates your customers to do what they do?

Dan Pink: The puzzle of motivation

 

Leveraging Social

You are investing a lot of time and effort into social efforts. Is it worth it?

David Brooks: The social animal

Nicholas Christakis: The hidden influence of social networks

The Importance of WHY

And my fave..a must-watch several times a year!

People don’t buy what you do; people buy why you do it.” (Simon Sinek)