Serving customers is like a marathon. Sometimes, it’s better to not sell something in the short term in order to do the best thing for your customer. My sister and I, and many others in our extended circle of friends and families, will continue to shop for athletic gear for years. With one "sprint for a single sale," an offending store lost what could have been a marathon of multiple purchases over many years.
Modern software tools give a finished, polished look to even the roughest ideas, which requires less imagination to visualize the finished product. Because of these very polished preliminary drafts, it seems like the production of a final file once a concept has been approved should take only minutes — but it doesn’t.
The changing media landscape has brought both good news and bad news. Futurist and author Dan Gillmor highlighted both sides of the changing media environment in a recent talk — and there are many implications for writers and consumers of media in any format.
The choice of media channels is a critical decision for marketers at any organization, but especially for values-based organizations and those seeking social change in a media-saturated world. Let's revisit the POEM framework to look at what's the same and what's changed and what's most helpful for today's change marketer.
When I started a business more than 15 years ago, I had lunch with the founder/owner/president of an international environmental engineering company. This company was, at the time, my biggest client. I had once been a long-term employee of the firm as well. So, I was bit nervous and a little intimidated. He asked me [...]
Recent events in Boston and to some extent in Newtown have brought to light a lot of misreporting in the media regarding crises. We are all human and do make mistakes, however some of this misreporting goes beyond that. News today is competitive and journalists want to be the ones to break the story, but [...]
Media literacy, children and mindful marketing have been on my mind lately. My nine-year-old daughter has recently become interested in knowing how things work in the world. For example, she’s questioning the existence of the Tooth Fairy (“It’s really you and Dad, right?), confused over the number of different religions (“But which one is right?”), [...]
