Amy Riley

About Amy Riley

Amy brings her diverse media and event planning background (as well as her sense of fun and passion for her work) to her role as media planner on our team.

Reframing Early Childhood Care and Education
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Reframing Early Childhood Care and Education

Framing and Reframing, Our Brains

Reframing Early Childhood Care and Education

By Amy Riley|2021-08-30T12:39:40-04:00June 11th, 2012|Framing and Reframing, Our Brains|

The need to reframe social good issues is something the MPI team has written about before. When an issue becomes polarized, and the media comes to believe a ‘balanced’ story must include two opposing extremes as if both were equally valid, then it’s time to create a new frame (a mental shortcut or narrative) about [...]

Media Channels: Some Things Change While Others Remain the Same
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Media Channels: Some Things Change While Others Remain the Same

Advertising and Media

Media Channels: Some Things Change While Others Remain the Same

By Amy Riley|2017-07-15T13:16:50-04:00April 12th, 2012|Advertising and Media|

For 15 years, I've looked forward to this time of year — Phish announces its summer concert tour! (This is always a multi-media news release simultaneously released across multiple media channels.) Seeing the lineup of venues is always a nice boost into Spring for my husband, many friends and me. We are always guaranteed a [...]

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