Logo, Corporate Identity or Brand — What’s the difference? When a company begins to consider ways to visually represent themselves, their product, service or idea, these terms are sometimes used interchangeably. There are significant differences though, and building a solid understanding of these three terms is valuable for every marketer. What is a Logo? A [...]
Following the recent tragic shooting in Connecticut, once again, each network has their own brand, literally, of coverage. Catchy phrases, judicious word choices and carefully crafted logos fill the screen as they each vie for market share, exploiting this incomprehensible act to get the best ratings. Of course we want to know what happened. And [...]
In 30 years as a designer, I have strategized photo content with clients, worked on composition, product position and propping, art-directed photographers, and worked with images in every shape, size, format and quality. With the advent of digital, I became a professional photographer too, shooting food, products, high end furniture, wind turbines, architecture, events, executive portraits [...]
The world is full of bad, ugly and boring logos. Everywhere you look, someone has, in their mind, saved a boatload of cash by cobbling together some art done by their cousin or preschooler and the first typeface that struck their eye as they scrolled down the font list in Publisher. Which is usually comic sans. [...]
My wife and I are currently deep into the AMC series MAD MEN. The success of this show is due to its strong characters, retro vibe with painstaking, historically accurate styling, and the dramatic interplay between strong personalities—both rising stars and has-been train wrecks—set in a glamorous era with an underbelly of extramarital scandals, misogyny, [...]
Sustainable design, green design, net-zero and environmentally conscious design are some of the popular terms used when referring to architecture, green building construction, product manufacture, and commercial services and processes that are materials-dependent, like cleaning or painting. But in marketing and advertising we also need to continue to consider our carbon footprint as we plan [...]
When I was very young I was fascinated by logos. The bursts of color and energy of tiny oil company logos on the backs of my mom's credit cards, the clever, illustrative Velcro logo and the negative and positive space of the typographic Eaton logo. In 1974's Miami Dolphins vs. Minnesota Vikings Superbowl, I chose [...]
