First, let me say that I am lucky. I did not have any damage from Hurricane, and then Tropical Storm Irene. My house was flooded in 1995 from a severe storm and I know the feelings of loss and hopelessness that many near me are experiencing. But along with Hurricane Irene, this past weekend was [...]
Image via Wikipedia What is a Style Guide? A style guide is a set of standards for the writing and design of documents and materials. A design style guide usually addresses logo usage, fonts, colors, and sometimes page layouts. The use of a design style guide provides uniformity in the application of [...]
Last month I attended a supply-chain conference. While there were sessions on customs, management, and regulatory issues, there were also sessions on efficiency and waste reduction. We toured IBM in Vermont, which has been so successful with their energy use reductions that in 2008 IBM began offering consulting services to other manufacturers. The Opportunity I [...]
Today I lost all of my email files. After the moment of disbelief came the crushing feeling of despair. All of my email for the last 10 years was in that database — every project, purchase order, contact, my to-do list, everything for my work life. We all know it can happen. That is why [...]
If you’re not alert, it’s easier than ever to be snookered these days. You are trying to reduce your environmental impact and so you specify your new brochure should be on certified “green” paper. Environmental certifications on paper products are helpful because they can reassure us that we’re making sound purchasing decisions. But not all [...]
Contests are a great way of generating interest and expanding your reach to a target audience. If you want to increase web traffic, reward customers, and gain some new contacts to add to your marketing efforts, then you might want to consider having a contest or sweepstakes give-away.
With the beginning of the new year, now is the time to plan for your great success. With almost every company there are more things that could be done than time and money to do them. It’s time to plan and prioritize. Here is my list of priorities for 2011.
