Summer can be a deceptively dangerous season, both personally and professionally. Personally, my summer “to do” list is growing about as fast as the days are going by. I have many projects around the house that I thought I would get done this month – if the weather cooperates. But it seems my list is [...]
I'll admit it — training and running a marathon is all consuming. Every free minute (of which there are precious few) I was planning my next run, thinking about clothing, nutrition, sleep, etc. You begin to see the whole world through the marathon lens. So it's not surprising that I wrote my last blog post [...]
I love it when a lesson in my personal life reinforces a lesson in my professional life. It makes great fodder for this blog. Let me explain. In early January I received my latest issue of Cooking Light magazine. I have been a long-timer subscriber and it’s my favorite magazine. Each issue is full of [...]
The US Postal Service (USPS) has been in the news a lot lately. They have been losing money and recently defaulted on a future-retiree health-care payment to the U.S. Treasury. Image taken by User:Minesweeper on December 14, 2003 and released into the public domain. From left to right, the post boxes belong to FedEx [...]
It’s often stated that “timing” is a unique skill or talent among the best comedians. But timing is no less critical to the success or failure of any marketing, sales, or public relations initiative. An article about dreams and how they help us strip emotions out of painful experiences and memories got me to thinking [...]
For years, studies have shown that providing incentive programs to consumers is a strong way to motivate them to engage in the behaviors you desire. Whether you want to encourage upgrading a purchase or taking a survey, your brand offers an incentive program to give consumers a tangible benefit for their efforts. Incentive programs can [...]
With the beginning of the new year, now is the time to plan for your great success. With almost every company there are more things that could be done than time and money to do them. It’s time to plan and prioritize. Here is my list of priorities for 2011.
