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So far Matt Goodman has created 9 blog entries.

Campaigns To Save Favorite TV Shows: Why they (sometimes) work

By |2017-07-15T13:16:36-04:00June 24th, 2013|Fun, Persuasion|

We all have our favorite TV shows, and whether True Blood or Homeland, My Strange Addiction or Dancing With The Stars, the reality is that one day, our beloved escapes from reality will be cancelled (except for Law & Order, those are never going away). To postpone the sadness and withdrawals, devoted fans will frequently [...]

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PR Blunders and Missed Opportunities

By |2017-07-15T13:16:37-04:00May 27th, 2013|Public Relations|

Mistakes happen and people mess up. These are generally accepted as facts. But how these mistakes and mess-ups are handled is key to a brand’s image. It’s always important to have a plan for your crisis communications, but I’m not talking about something that serious. I’m talking about the small blunders that aren’t going to [...]

LinkedIn: How is your profile?

By |2017-07-15T13:16:37-04:00May 13th, 2013|Best Practices and Tools, Social Media|

LinkedIn can be a very valuable resource, which you should take full advantage of—both for your company and yourself. If potential clients or hires can get a better grasp of who you are and what you do, they will be much more informed about the potential for a good match.

Quality Journalism and Accurate Media Coverage In A Crisis

By |2017-07-15T13:16:38-04:00April 22nd, 2013|Advertising and Media, Media Literacy|

Recent events in Boston and to some extent in Newtown have brought to light a lot of misreporting in the media regarding crises. We are all human and do make mistakes, however some of this misreporting goes beyond that. News today is competitive and journalists want to be the ones to break the story, but [...]

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Google Reader: A moment of silence

By |2017-07-15T13:16:38-04:00March 25th, 2013|Our Brains, Tools and Technology|

  A moment of silence is due for Google Reader. On March 13th, the sobering announcement of the upcoming demise of Google Reader hit us all hard. For those not familiar, Google Reader is a “content application and platform provided by Google that is an aggregator of content served by web feeds.” It is basically [...]

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Email Communication: Back to basics

By |2018-05-06T20:03:21-04:00February 25th, 2013|Best Practices and Tools|

I know, I know, email is something that we use everyday.  However, when using it for professional purposes it can be helpful to review your technique from time to time. Email is a frequent source of miscommunication and hard feelings. Here are a few points to keep in mind as you go about your daily [...]

Newsle: A review

By |2017-07-15T13:16:40-04:00January 14th, 2013|Fun, Social Media, Tools and Technology|

Newsle is a relatively new tool that scans the Internet and notifies you about articles on “you, your friends and colleagues, and anyone else you care about.” The results are gathered and presented to you on your Newsle page and via email. Think Google Alerts meets Tumblr. The site went live last year and was [...]

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