Mar·ket·ing (noun) [mahr-ki-ting] the act of buying or selling in a market. the total of activities involved in the transfer of goods from the producer or seller to the consumer or buyer, including advertising, shipping, storing, and selling. So, I looked at a few definitions of “marketing” while pondering this post, and I do have [...]
On Monday, February 6, 2012 the blogosphere and TV news programs will be buzzing about the Super Bowl commercials. Which ones hit the mark, which ones didn’t. I think Super Bowl commercials are a great entertainment feature of the big game – especially if your favorite NFL team doesn’t happen to be vying for the [...]
I remember when I first got married and changed my name from Pam Reach to Pam Baker... the name didn’t feel like “me.” I said on more than one occasion that Pam Baker is someone who has a long blonde ponytail, bakes a lot of brownies, and is very “crafty.” At the time of our wedding [...]
It’s often stated that “timing” is a unique skill or talent among the best comedians. But timing is no less critical to the success or failure of any marketing, sales, or public relations initiative. An article about dreams and how they help us strip emotions out of painful experiences and memories got me to thinking [...]
The last few years have been filled with the predictions of the “great newspaper demise” — and fears that the business model used by most magazines is unsustainable in today’s digital world. So I pick up on a theme seen here before in the pages of the Marketing Partners’ blog, specifically that I hope that [...]
Recently I have been running from one marketing project to a public relations and promotional effort, then bouncing between fall sports practices, volunteer commitments, making necessary visits to major appliance stores, frequently communicating with contractors, then back to writing a strategic marketing plan and following up with the media to meet yet another deadline. In [...]
While under the proverbial marking and communications gun, I often say (well, whine, actually) “What we do is so subjective...” Usually I utter this phrase while trying to anticipate what a client will or won’t like, or in response to a client’s feedback that I don’t agree with or find surprising. I often think about subjectivity while [...]
