As someone who must use social media for work, I’m always interested in how others around me use social media for pleasure—especially the tweens and teens. Teaching clients to use these tools for effective marketing is one thing our firm does. Teaching our children how to use these tools responsibly is quite another, but equally [...]
Recently, I came across a post entitled, “10 things clients get wrong about the media.” Admittedly, the author—a publicist (aka a PR person)—was being a bit harsh to make his point in the article, but tone aside, I could relate to a couple of the items on his list. It was #10, however, that stopped [...]
We’ve written before about the different types of media. But it’s a topic worth revisiting. The media landscape has changed dramatically since I began my career as a copywriter in a small Midwest advertising agency more than 25 years ago. This agency worked exclusively with paid media. Back then, paid media consisted of radio, TV [...]
During a recent client meeting, the CEO asked: Should I be on Twitter? This CEO had just come from an industry conference and had participated in a Tweet-up. This was the CEO’s first real exposure to Twitter, although the company has had an established Twitter account for several years. The CEO’s question about Twitter was [...]
The changing media landscape has brought both good news and bad news. Futurist and author Dan Gillmor highlighted both sides of the changing media environment in a recent talk — and there are many implications for writers and consumers of media in any format.
More is better. This consumption-based philosophy seems to pervade our way of thinking, our way of doing business, our choices and actions—in short, our way of everything. Most companies base their success on bringing in increasing amounts of revenue, creating more products, and growing more customers. It’s a ‘constant growth = survival’ formula. But is [...]
Let’s do an event! The "event" idea comes up from time to time during client meetings. Setting aside your (and occasionally our) initial excitement so we can determine the potential newsworthiness of such an event is a necessary, but tricky, task. Usually what you, as the client, really wants is to see your name in print or on TV. But an event isn’t always the best way to accomplish this.
