Sally Kieny

About Sally Kieny

Sally brings her technical knowledge and versatile communication skills to our clients’ work as a public relations manager, writer and editor.

Digital versus Traditional Content: It’s not one or another

By |2017-07-15T13:16:40-04:00February 7th, 2013|Behavior Change, Marketing Planning|

I love it when a lesson in my personal life reinforces a lesson in my professional life. It makes great fodder for this blog. Let me explain. In early January I received my latest issue of Cooking Light magazine. I have been a long-timer subscriber and it’s my favorite magazine. Each issue is full of [...]

Happy 2013: Let’s make it the year for excellent customer service

By |2017-07-15T13:16:41-04:00January 10th, 2013|Communication and Marketing|

Happy New Year (Photo credit: James Marvin Phelps) It’s the start of a new year and with that usually comes a host of articles and tips for making resolutions. I couldn’t resist the opportunity to suggest a new years resolution in my first blog post of the year. So for those of you [...]

Going Mobile This Holiday Season

By |2017-07-15T13:16:43-04:00December 13th, 2012|Tools and Technology|

English: A pile of mobile devices including smart phones, tablets, laptops and ebok readers. (Photo credit: Wikipedia) I recently returned from a family gathering in Illinois. On Thanksgiving Day, we had about 23 of us, ranging in age from about 5 years to 82 years, under my parents’ roof. As I looked around [...]

The Marketing and PR Link to Customer Service

By |2017-07-15T13:16:44-04:00November 15th, 2012|Communication and Marketing|

39/365 Tired (Photo credit: Mykl Roventine) Tip for the day: No amount of positive public relations and marketing can make up for poor customer service or a poor product. I feel like I’ve been stuck on the customer service theme lately. Perhaps it’s the season. In Vermont, cars are required to undergo an [...]

Customer research: Marketing takeaways from the grocery store

By |2017-07-15T13:16:44-04:00October 18th, 2012|Behavior Change, Research|

Customer research is unlikely to reveal this truth to you: I’m not a shopper. I find the experience quite exhausting. When I have to shop, I like it to be as quick and painless as possible. So I go with a list (and coupons) in hand. Grocery store shopping is something I have to do [...]

Cutting Through the Clutter: The Power of Pinterest

By |2017-07-15T13:16:45-04:00September 20th, 2012|Marketing Strategy, Social Media|

When Pinterest was first introduced in 2010, I must admit, I didn’t really understand the big draw. Certainly Pinterest provides a great way for businesses to display their products or services. Architects can showcase beautiful buildings they’ve designed or photographers and artists can share their portfolios or car companies can show off this year’s models. [...]

Building your social media team (and age is not a factor!)

By |2018-06-22T13:24:21-04:00August 23rd, 2012|Public Relations, Social Media|

This baby boomer has concluded that building your social media team is more a matter of depth, interest and judgment than it is age. Personally, I’ve never been an early adopter of technology. I think I was the last one in the office to get a smart phone (and now, of course, I can’t imagine [...]

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