iPad mini (Photo credit: patrick-allen) My husband recently interviewed for a vacancy on our local school board. Among the questions the school administrators and other board members asked was, “With technology changing so rapidly, how can we adequately prepare our children for the future?” My husband’s answer was simple: “As long as we [...]
As a parent and as a marketing professional, I was very happy to read about Disney’s recent announcement to eliminate the marketing of junk foods on all of its child-focused programming. For those who may have missed the announcement, all food products advertised over Disney’s TV shows, radio and websites will have to meet a new [...]
My 13-year-old daughter recently had her first audition…ever. This audition happened to be for the Vermont Youth Orchestra, a wonderful program for school-aged musicians. She is a clarinet player and an introvert. And as I do with many clients when helping them prepare for public speaking or media interviews, I was trying to share some [...]
I never thought I’d be writing about septic tanks on our marketing blog, but here goes (and there is a marketing lesson here). I was standing at my child’s bus stop the other day chatting with a few parents and mentioned that we were having our septic tank pumped that afternoon. That comment reminded another [...]
My oldest child turns 13 next week, which means I’m in my twelfth year with Marketing Partners. My how time flies! During this time our industry has seen many changes, the proliferation of social media chief among them. While change can be a good thing, sometimes it’s the things that remain the same that are [...]
Lorax Tattoo (Photo credit: jaundicedferret) Universal Pictures’ “The Lorax” has received plenty of attention in the media, marketing and environmental worlds lately. Not much of it has been all that positive. How is it that a story written by our beloved Dr. Seuss and adapted to the big screen could cause such a stir? [...]
In my last post, I wrote about the power that comes from integrating your external marketing and public relations activities. One often overlooked element of integration, which is essential to the success of your efforts, relies on a very important internal factor: your employees. Your employees — whether they are on the frontlines talking directly with your [...]
