Sally Kieny

About Sally Kieny

Sally brings her technical knowledge and versatile communication skills to our clients’ work as a public relations manager, writer and editor.

Consumption, Needs and Wants: Perpetuating the Making of “Stuff”

By |2017-07-15T13:17:04-04:00December 9th, 2010|Behavior Change, Purpose, Mission, Values, Sustainability|

There’s a great video—called the “Story of Stuff” that addresses the cycle of consumption. It’s the type of video that makes you think about your own shopping habits (and this is an especially good time of year to be thinking about consumption). The video looks at the whole production process—from extraction of resources [...]

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Social media: The more things change…

By |2021-08-30T13:14:01-04:00November 11th, 2010|Communication and Marketing, Marketing Strategy, Media Literacy, Social Media|

With seemingly new networking gadgets and applications coming on the scene almost every day, the world of social media can be an overwhelming place. If you haven’t yet tested these waters —you may be in a shrinking minority—but don’t worry, there’s time. As a public relations professional, it was imperative that I embrace the [...]

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Power of Simple Words: How to score big points in your communications

By |2017-07-15T13:17:06-04:00October 14th, 2010|Communication and Marketing, Fun, Words, Language and Labels|

When my parents travel from Illinois each summer to spend a few months on Lake Champlain with us, our evening entertainment (besides the sports game that happens to be on TV in the background) is playing Scrabble®. Okay, so how do I get from Scrabble to marketing communications? It's really not much of a stretch. [...]

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How are we helping the polar bears, Mommy?

By |2017-07-15T13:17:10-04:00May 31st, 2010|Behavior Change, Persuasion|

Image by ocean.flynn via Flickr In schools these days, children are learning about climate change and (in my children’s school, at least) lessons are linked to the melting ice caps and survival of the cute little polar bears. Sometimes around our dinner table, you’ll hear conversations about the importance of using less electricity, [...]

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Intrusive Advertising: I don’t care what Pedro says

By |2017-07-15T13:17:10-04:00May 27th, 2010|Advertising and Media|

My family drove to South Carolina for spring break this year. As we travelled through the states (ten, in all), it struck me how different the Vermont landscape is from the rest — not because of our beautiful green mountains and lake (a lot of the areas we drove through had these), but rather due [...]

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