In marketing the big picture is like a lot of little pieces that make up a big jigsaw puzzle. And in this puzzle, every little piece is important because it connects to the next one to create the finished whole. Visual storytelling is like this jigsaw puzzle -- and you want to build a balanced view of your nonprofit's big picture. Here are four types of visuals to consider.
You are six months into writing a monthly newsletter and the words aren’t flowing for your next issue. Or perhaps your nonprofit’s weekly blog post is due at the same time you are planning for an important outreach event, and you are fresh out of ideas. What do you do? I find there are times [...]
We often hear about the importance of timing in content marketing and public relations. I’d like to include pacing as something just as important. As a runner, I think about pacing a lot especially when I’m in training for a race. The idea of running for a marathon can be scary, but I understand [...]
January is a lot of things. It’s the start to the new year. It’s the time for resolutions. I should eat better, exercise, clean my desk, the list goes on. Companies make resolutions too. We’ll be more effective if we do this, we need to add this tool or widget to our website. We need [...]
Saying you need video for your business is kind of like saying you need a website. Both are general terms for an essential tool that can mean a lot of things. Websites can range from a simple and very basic informational microsite to an extremely complex fully integrated customer portal with an eCommerce back end. [...]
In Video Strategy Take One: Ask Yourself Five Questions, I wrote about the important questions to answer about your video project before speaking with a video production company. And while those answers could be used to design a creative brief for a professional production company, they can also be considered the first step in a [...]
Video strategy includes asking yourself five questions before you speak with your marketing agency or your video production team.
