The last few years have been filled with the predictions of the “great newspaper demise” — and fears that the business model used by most magazines is unsustainable in today’s digital world. So I pick up on a theme seen here before in the pages of the Marketing Partners’ blog, specifically that I hope that [...]
As a sports fan, I’m personally not particularly interested in basketball — an opinion not widely shared in the US. I feel your pain though basketball fans! I never want to see any league go into a lockout and deprive its millions of fans their season. My sport of hockey did not resolve contract arguments [...]
Recently I have been running from one marketing project to a public relations and promotional effort, then bouncing between fall sports practices, volunteer commitments, making necessary visits to major appliance stores, frequently communicating with contractors, then back to writing a strategic marketing plan and following up with the media to meet yet another deadline. In [...]
When I come across advertisements I see as major failures, I like to call them “oopsies,” just to be generous. In reality, I am often stunned at what seems to me to be bad strategy and a lack of attention to detail. It’s more than avoiding stereotypes in advertising, it just doesn’t appear to me [...]
Developing a social media marketing campaign can be a difficult task for any agency, but avoiding stereotypes in the process is a challenge that some marketers are unaware of. Unfortunately, one major brand recently discovered the hard way that failing to eliminate stereotypes from a social media campaign can deal your brand some serious damage. [...]
Sometimes all the buzz about social media can make it it seem as if SEO is dead. Sometimes the daily focus on implementing SEO can make it seem as if the social media buzz is about some planet in a different universe. In reality, neither is true -- yet. Image by FindYourSearch via Flickr [...]
This past week New York City Fashion Week was on full display in the traditional media, and could also be followed as @NYFW and #mbfw on social media channels. The fashion shows demonstrated the new ways in which brands can interact via social media, most importantly Twitter. I was impressed with those brands that really [...]
