Advertising and Media

Maybe Marketing Is Not So Subjective After All?

By |2017-07-15T13:16:56-04:00September 15th, 2011|Advertising and Media, Design|

While under the proverbial marking and communications gun, I often say (well, whine, actually) “What we do is so subjective...” Usually I utter this phrase while trying to anticipate what a client will or won’t like, or in response to a client’s feedback that I don’t agree with or find surprising. I often think about subjectivity while [...]

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Healthcare Comes to Social Media, Soon

By |2017-07-15T13:16:56-04:00September 12th, 2011|Social Media|

As people share more of their lives online via social media channels, it comes as no surprise that this includes stories about trials and tribulations with their health and healthcare. People look for support, recommendations for providers, to learn about others’ experiences with hospitals and physicians, and many other types of health information as the [...]

A Young Professional Comes Full Circle

By |2017-07-15T13:16:56-04:00August 29th, 2011|Advertising and Media, Decision Making, Fun, Public Relations|

The weekend of August 26-28 in Burlington, Vermont was slated as “move-in” weekend for the University of Vermont as well as Champlain College. It’s full of chaos and nonsense as parents, new students, and orientation leaders try to figure out where to go next. On my way to work Friday the 26th I got stuck [...]

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Meet Your Followers

By |2017-07-15T13:16:57-04:00August 1st, 2011|Advertising and Media, Research|

I recently just went on vacation to the coast of North Carolina for five days. Being a product of the tri-state area (New Jersey) and living in New England for the last five-plus years, it’s safe to say I am truly a Yankee. I’ve been lucky enough to travel quite a bit in my young [...]

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Attracting Twitter Followers: 3 Tips from My Personal Journey

By |2017-07-15T13:16:57-04:00July 25th, 2011|Social Media|

I set up my Twitter account only five months ago, although at the advanced age of 22 I've been on Facebook more than 6 years.. After creating the account I asked myself, “Who should I follow?” I began by Googling my favorite athletes, actors/actresses, news outlets and major television stations—in essence I wanted to follow [...]

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