When Pinterest was first introduced in 2010, I must admit, I didn’t really understand the big draw. Certainly Pinterest provides a great way for businesses to display their products or services. Architects can showcase beautiful buildings they’ve designed or photographers and artists can share their portfolios or car companies can show off this year’s models. [...]
My wife and I are currently deep into the AMC series MAD MEN. The success of this show is due to its strong characters, retro vibe with painstaking, historically accurate styling, and the dramatic interplay between strong personalities—both rising stars and has-been train wrecks—set in a glamorous era with an underbelly of extramarital scandals, misogyny, [...]
Last week, two people named Armstrong made headline news: Lance and Neil (unrelated). Lance Armstrong had announced that he was no longer going to fight doping allegations from the USADA, which prompted the sensational headline of “Lance Armstrong to be stripped of his 7 Tour de France titles.” Not more than a few days later, [...]
This baby boomer has concluded that building your social media team is more a matter of depth, interest and judgment than it is age. Personally, I’ve never been an early adopter of technology. I think I was the last one in the office to get a smart phone (and now, of course, I can’t imagine [...]
I know we humans are subject to a long list of cognitive biases, but several recent events have reminded me anew of the need to beware of bias in myself, and in the media. Like everyone else I was eagerly anticipating the Olympics a few weeks ago. In the midst of the anticipation and news coverage, [...]
Having tried, and failed, to explain any of the Olympic opening ceremonies to my children (admittedly I had a hard time following myself), I had an equally challenging time explaining the commercials. The Challenge We aren’t exactly a TV family. We aren’t an anit-TV family, but we don’t have it on regularly. It’s mostly an [...]
So someone on your team suggested you should use a custom QR code on your next sticker, promotional item or print piece. Are you wondering if this is this a good idea or not? If so, you're not alone because it's a question we hear from clients. Let's start with some basics and an experiment. [...]
