Over the course of my internship at Marketing Partners, I’ve learned about a variety of different topics and acquired some important real-world skills. Working with a variety of clients has exposed me to all sorts of different industries, but here’s one of my biggest takeaways that applies to all of them – social media isn’t [...]
We often hear about the importance of timing in content marketing and public relations. I’d like to include pacing as something just as important. As a runner, I think about pacing a lot especially when I’m in training for a race. The idea of running for a marathon can be scary, but I understand [...]
Our test of the Listly plugin on this blog represents every marketer’s dilemma of the need to weigh the benefits of opportunity and change against the potential drawbacks. Listly's appeal to inbound marketers For those who haven’t heard of it, Listly is a social tool that allows for collaborative list curation. One of the most [...]
Leveraging LinkedIn for your business is a social media necessity. If you do nothing else in the vast social media continuum, LinkedIn is a solid place where you are likely to engage with industry peers, colleagues and - yes, it's true - your target audience(s). Leveraging LinkedIn for Business I was recently invited to present [...]
To tweet or not to tweet? That is your question, right? Social media for regulated industries is still an open question for many marketers. As with any decisions that have a direct impact on your business' public image and legal obligations, it is definitely worth thoughtful consideration. Easier or Harder? In my experience (as a [...]
I may have been somewhat premature when I first expressed my doubts about Pinterest for consumers in an earlier post. Let’s just say I’ve been known to be a little slow to warm up to new technology tools (my colleagues might say that’s the understatement of the year). But before you think that Pinterest has [...]
I was struck again recently by the tight correlation between growth companies and active social media use. Because the mega consumer product brands get so much attention – think Coca-Cola, McDonald’s, Chevy and Super Bowl -- it’s easy to think large companies in general have embraced social media. The true pattern for business social media [...]
