Pinterest, an online visual "pinboard" that allows users to share and discover images related to their interests, is the latest craze in social media. Attention has been fueled in great part by its rapid rise in just two years to become the number three social network. But every marketer knows that relevant quality trumps quantity, [...]
Crowdfunding for small businesses and nonprofits has been a hot topic in the news lately, especially since the Jumpstart Our Business Startups (JOBS) Act was signed into law last month. So why is everyone so excited and exactly how does this new combination of social network and financing work? Let's follow up on my interview [...]
I never thought I’d be writing about septic tanks on our marketing blog, but here goes (and there is a marketing lesson here). I was standing at my child’s bus stop the other day chatting with a few parents and mentioned that we were having our septic tank pumped that afternoon. That comment reminded another [...]
There have been many changes over the past month in social media world. We’ve seen Facebook convert all their pages, individual and corporate, over to the timeline layout, and purchase Instagram for $1 billion in cash and stock; Google launched a complete redesign of Google+; and even LinkedIn announced new tools for its users. Facebook, [...]
In today’s age of instant breaking news one has to begin to begin to question if we’re losing some of the journalistic integrity that the general public typically expects from the news media. The Society of Professional Journalists’ Code of Ethics states: “Conscientious journalists from all media and specialties strive to serve the public with [...]
As I’ve said before, the best thing about social media networks is that the user can cater the way they use it to exactly the way they want to. However, along with the power to do what you want, there are good and bad ways to use social media. Here are a few examples of [...]
I’m going to start off this blog post by officially stating that this will be one of the more ironic and/or hypocritical posts I will write**; but it’s for good cause. Everyone uses social media in different ways. This is one of the great things about it, in that you can cater your content to [...]
