Website Security and Maintenance: What you need to know
Website security and maintenance is an ongoing task that is sometimes confusing and often overlooked. Here's what you need to know.
Consistency Builds Your Brand: It’s more than a name or logo
We have written about branding before. Usually when non-marketers hear the word “brand,” they think company name, logo and colors. While your company name and logo are an important part of your organization’s brand, they aren’t everything. Branding extends to all aspects of your marketing communications (tone, timing, content, channels, etc.). Consistency builds your brand. [...]
Your PR Toolkit: Small things that have BIG IMPACT
If you have a PR firm working with you and your organization, you’re in good hands! That’s because you know your PR team is sweating the small stuff, so you don’t have to. I know, I know…it can occasionally feel like we are pesky flies on a hot summer day, buzzing around to touch base [...]
Unclutter Your Marketing Strategies with Fresh Positioning
A colleague recently mentioned a best-selling book called The Life-Changing Magic of Tidying Up: The Japanese Art of Decluttering and Organizing. It’s a guide for cleaning up and decluttering—getting rid of the items that no longer “bring you joy.” Intrigued, I picked up a copy in hopes of embarking on a successful “tidying up” journey [...]
Effective Marketing Images: Your Checklist of the Basics
A Checklist for Sourcing, Creating, Preparing, Purchasing, Formatting and Protecting Your Images Most of your marketing efforts will involve imagery of some sort. Since there are many possibilities for sourcing, creating, formatting and using these images, it makes sense to follow specific steps to streamline your project implementation to create effective marketing images. What kind [...]
How to Avoid Shady Downloads? Be Careful
Using unofficial themes, plugins, templates or extensions can be asking for trouble. The sharing and collaboration encouraged by popular open source software platforms like Joomla, Drupal and WordPress makes it easy to move from sharing into carelessness. Be careful If the piece of software you found for your website or blog isn't coming from the [...]
10 Steps to Effective Call-to-Action Design
The mighty Call-to-Action: Working hard to motivate people since the dawn of marketing I learned about creating an effective call to action many years ago as a direct mail designer. Traditional direct mail promotion involved a multi-step process: advertising with calls-to-action that included company phone number and address and a response device to gather lead contact information, [...]
