Communication and Marketing

Happy 2013: Let’s make it the year for excellent customer service

By |2017-07-15T13:16:41-04:00January 10th, 2013|Communication and Marketing|

Happy New Year (Photo credit: James Marvin Phelps) It’s the start of a new year and with that usually comes a host of articles and tips for making resolutions. I couldn’t resist the opportunity to suggest a new years resolution in my first blog post of the year. So for those of you [...]

Branding a Tragedy? America’s Shame.

By |2017-07-15T13:16:41-04:00January 7th, 2013|Communication and Marketing, Design|

Following the recent tragic shooting in Connecticut, once again, each network has their own brand, literally, of coverage. Catchy phrases, judicious word choices and carefully crafted logos fill the screen as they each vie for market share, exploiting this incomprehensible act to get the best ratings. Of course we want to know what happened. And [...]

New Year? Same Old Cliches….

By |2017-07-15T13:16:41-04:00January 3rd, 2013|Communication and Marketing, Our Brains, Words, Language and Labels|

Every few months well-studied (and somewhat grumpy) grammarians publish a list of overused quotes, lazy language and/or misused phrases. These clichés don’t often appear in written form, but roll off the tongues of the masses countless times every day. Besides the obvious overuse of the words “like” and “ya know,” I have my own list [...]

The Top 12 Marketing Partners Blog Posts of 2012

By |2021-09-28T17:49:26-04:00December 27th, 2012|Communication and Marketing, Purpose, Mission, Values|

As the year comes to a close and with the threat of the Mayan Apocalypse safely behind us, I thought it would be interesting to collect the most popular blog posts produced by our awesome Marketing Partners team over the last year. Looking back frames a picture that includes new marketing communication issues for values-based organizations, as well [...]

Can’t Halloween just be, like, Halloween

By |2017-07-15T13:16:43-04:00November 19th, 2012|Communication and Marketing|

Thanksgiving is, and always has been, by far my favorite holiday. Growing up as the youngest of nine children, Thanksgiving was always epic. My memories are vivid: My dad would start his ritual of roasting the turkey at 5am, once the rest of the house awakened, various duties would be assigned: silverware polished, white bread [...]

The Marketing and PR Link to Customer Service

By |2017-07-15T13:16:44-04:00November 15th, 2012|Communication and Marketing|

39/365 Tired (Photo credit: Mykl Roventine) Tip for the day: No amount of positive public relations and marketing can make up for poor customer service or a poor product. I feel like I’ve been stuck on the customer service theme lately. Perhaps it’s the season. In Vermont, cars are required to undergo an [...]

Five Tips For Being A Good Twitizen

By |2017-07-15T13:16:44-04:00November 12th, 2012|Best Practices and Tools, Communication and Marketing, Social Media|

Twitter is part of our lives forever now, for better and for worse. (Similar to a marriage, or so I'm told). So it’s important to use it well and act like upstanding members of society, especially if you are using it for professional or brand purposes. Here are five tips for being a good Twitizen [...]

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