Brand and branding are terms you hear used and misused daily in marketing and advertising. Once terms used only by those in the field or by business people, it’s now commonplace to hear in everyday conversations: “My favorite brand is…” or “XYZ has a really good brand.” Perhaps it’s the popularity of Mad Men, or [...]
This baby boomer has concluded that building your social media team is more a matter of depth, interest and judgment than it is age. Personally, I’ve never been an early adopter of technology. I think I was the last one in the office to get a smart phone (and now, of course, I can’t imagine [...]
I know we humans are subject to a long list of cognitive biases, but several recent events have reminded me anew of the need to beware of bias in myself, and in the media. Like everyone else I was eagerly anticipating the Olympics a few weeks ago. In the midst of the anticipation and news coverage, [...]
Crisis communication priorities and protocols are not something I really want our clients to gain experience with. But no matter what your industry or sector, you have at least one potential crisis lurking. (What if your manufactured product failed and caused a tragedy? If you are a nonprofit, what if an employee harmed a person [...]
Audiences are constantly distracted by multiple devices and apps these days. The Pew Internet & American Life Project recently reported in “More Americans Are Using Mobile Phones While Watching TV” that “about 23% of cellphone users send text messages to others watching the same show in a different location.” Other popular ‘connected’ activities include looking [...]
Are you making the most out of your slide decks? Here's one example of how to make it easy to leverage your slide decks by adding additional social media channels.
This past Thursday was a momentous day for United States citizens as the Supreme Court ruled on the Obama health care reform law. Many people tuned in to the news, checked their Twitter feeds, and followed the SCOTUS live blog to see if they will be able to afford health insurance or not. In a [...]
