Three recent experiences as a consumer have reminded the young marketer in me of why labeling matters. The hours of attention spent on the exact wording and careful design of product labels and hang tags, industry debates over federal and state regulations, and seemingly endless educational materials on the "consumer's right to know" can seem [...]
My 13-year-old daughter recently had her first audition…ever. This audition happened to be for the Vermont Youth Orchestra, a wonderful program for school-aged musicians. She is a clarinet player and an introvert. And as I do with many clients when helping them prepare for public speaking or media interviews, I was trying to share some [...]
The value of social media in the B2C market space, not to mention people’s personal lives, is well documented. However, the use of social platforms by B2B companies is still an emerging and evolving trend. A recent webinar by eMarketer, explored how and why B2B companies are using social networks to promote their services or [...]
Pinterest, an online visual "pinboard" that allows users to share and discover images related to their interests, is the latest craze in social media. Attention has been fueled in great part by its rapid rise in just two years to become the number three social network. But every marketer knows that relevant quality trumps quantity, [...]
Internship Landing Strategies is the title of the article I read in the Champlain Current last month. I am graduating from Champlain College in the next few weeks with a Bachelors degree in Communications. I chose to attend Champlain College mainly because of their unique upside down curriculum, which requires at least one internship at [...]
My oldest child turns 13 next week, which means I’m in my twelfth year with Marketing Partners. My how time flies! During this time our industry has seen many changes, the proliferation of social media chief among them. While change can be a good thing, sometimes it’s the things that remain the same that are [...]
The article caught my attention because I am a “foodie” dating a “non-foodie.” Can a Foodie and Mr. Bland Be Happy? I accurately predicted the implications this article brought up. It boggles my mind that some people don’t understand my LOVE for food. I get abnormally excited to try a new restaurant, new foods, wines, [...]
