You are six months into writing a monthly newsletter and the words aren’t flowing for your next issue. Or perhaps your nonprofit’s weekly blog post is due at the same time you are planning for an important outreach event, and you are fresh out of ideas. What do you do? I find there are times [...]
If ‘best-kept secret’ is a phrase you’ve ever heard used to describe your nonprofit, you are not alone. Perhaps it’s just the popularity of the Best-Kept Secret book, but it seems as if a larger-than-usual number of nonprofits self-described as a ‘best-kept secret’ have crossed my path lately. Yet knowing you’re not alone does not [...]
If you have a PR firm working with you and your organization, you’re in good hands! That’s because you know your PR team is sweating the small stuff, so you don’t have to. I know, I know…it can occasionally feel like we are pesky flies on a hot summer day, buzzing around to touch base [...]
We often hear about the importance of timing in content marketing and public relations. I’d like to include pacing as something just as important. As a runner, I think about pacing a lot especially when I’m in training for a race. The idea of running for a marathon can be scary, but I understand [...]
A colleague recently mentioned a best-selling book called The Life-Changing Magic of Tidying Up: The Japanese Art of Decluttering and Organizing. It’s a guide for cleaning up and decluttering—getting rid of the items that no longer “bring you joy.” Intrigued, I picked up a copy in hopes of embarking on a successful “tidying up” journey [...]
January is a lot of things. It’s the start to the new year. It’s the time for resolutions. I should eat better, exercise, clean my desk, the list goes on. Companies make resolutions too. We’ll be more effective if we do this, we need to add this tool or widget to our website. We need [...]
A standing joke among PR professionals is that we went into public relations to avoid numbers and “doing math.” But alas, we all know that math is a must—measuring the impact of our work is essential. There are many different ways to measure the impact of your PR work. But to do it well, you [...]
