Like it or not fall is back, and what better way to signify this than by the start of college football season? The first week of games featuring the University of Maryland versus the University of Miami showcased on a national level. But the biggest talk about the event wasn’t the game itself (Maryland beat [...]
Our state’s recent experience with Hurricane Irene brought the issue of crisis communication front and center for many businesses in Vermont. In this post I’ll cover the basic elements of a crisis communication plan. This won’t be a discussion on the importance of having a disaster recovery plan—hopefully you already have one of these (and if [...]
First, let me say that I am lucky. I did not have any damage from Hurricane, and then Tropical Storm Irene. My house was flooded in 1995 from a severe storm and I know the feelings of loss and hopelessness that many near me are experiencing. But along with Hurricane Irene, this past weekend was [...]
The weekend of August 26-28 in Burlington, Vermont was slated as “move-in” weekend for the University of Vermont as well as Champlain College. It’s full of chaos and nonsense as parents, new students, and orientation leaders try to figure out where to go next. On my way to work Friday the 26th I got stuck [...]
For many years the message triangle has been one of the tools I use most often for clients, and for myself. Whenever a major speech, news event or media interview looms, developing a message triangle is my starting point. Here’s why — plus a three-step guide to developing and using a message triangle effectively. The [...]
When a client is new to the world of blogging, we have found that there are usually a lot of questions (understandably) and some fear. There is something about blogging that bares the writer’s soul to the world. Some clients are uncertain about expressing their thoughts and opinions so publicly. And some clients are okay [...]
If you are still skeptical about using digital and social media in business marketing it appears you are not alone. Many small and medium-sized businesses seem to think digital marketing is only good for reaching consumers, and that business customers don't have time for it. Is this assumption a strategic blind spot that's hurting your [...]
