Tomorrow I will make my final trek of the season down the windy mountain that is Main Street in Burlington, Vermont. I will arrive at Marketing Partners, and work the final day of my internship with the team there before saying my goodbyes and hiking back up our local Everest. The semester-long apprenticeship has left [...]
Contests and sweepstakes are great ways of generating interest and expanding your reach to a target audience. If you want to increase web traffic, reward customers, and gain some new leads to add to your marketing efforts, then you might want to consider having a contest or sweepstakes give-away. Image via Wikipedia Many people use [...]
In my former life, I was studying to be an Improv actor. Along the way, I had the fortunate opportunity of meeting and learning from some of the best improvisers. At Second City, Improv Olympic and the Upright Citizens Brigade theaters, I studied the craft of Long-Form Improv. Long Form Improv is when players create [...]
This blog post may actually end up helping to alleviate some of my own confusion - as well as yours - about the difference between public relations and marketing. "But wait," you ask, "she's supposed to be a public relations/marketing strategist and she doesn't even know the difference?" Well, sorta. The answer is simple: sometimes [...]
A spate of new brain science research is advancing understanding of how our brains work — and raising new questions about how to apply that knowledge to change minds.
Getting a message to stick in marketing is a coveted goal. Having your message heard, remembered and even better, passed on, is one thing we all aim for in the marketing world. But creating a formula for getting your audience to take action—that’s the million dollar question. Ethos, pathos, logos A recent article in the [...]
Brand consistency. Your customers want to know what to expect, in much the same way our new puppy learns what to expect from our family.
