While this is the second in a series of posts about changing minds and framing, you may be more interested because it could also be considered a confessional about numbers, whole-brain thinking, and how to use social math to illustrate the need for change. Data Can Tell Stories Too You see, I've never quite understood [...]
I can no longer count on my fingers the number of times I've searched fruitlessly for the perfect, convincing set of facts to change minds or advance an issue. Really, I should know better. Facts are not what change peoples' mindsets. Frames are.
Image by ocean.flynn via Flickr In schools these days, children are learning about climate change and (in my children’s school, at least) lessons are linked to the melting ice caps and survival of the cute little polar bears. Sometimes around our dinner table, you’ll hear conversations about the importance of using less electricity, [...]
