Holiday season is on its way, though for many stores it has already been here for a couple of months. Sometimes I wonder if retail marketers have a different calendar than the rest of us. What do you think? Why the rush Shopping in mid-September I was already seeing Halloween decorations. Then when Halloween weekend [...]
The last few years have been filled with the predictions of the “great newspaper demise” — and fears that the business model used by most magazines is unsustainable in today’s digital world. So I pick up on a theme seen here before in the pages of the Marketing Partners’ blog, specifically that I hope that [...]
For many years the message triangle has been one of the tools I use most often for clients, and for myself. Whenever a major speech, news event or media interview looms, developing a message triangle is my starting point. Here’s why — plus a three-step guide to developing and using a message triangle effectively. The [...]
Members of the global wind energy industry gathered in Anaheim, California last month for its annual conference. During the three-day event, wind energy articles made their way into the news columns—only to quiet down again after the conference ended and everyone went home. Since our firm began following the wind energy industry in the [...]
So this weekend I had a great time connecting with and visiting one of my three older brothers. As a group, my siblings and I have some pressing family business and decisions that need to be addressed. My brother admonished me about the fact that I hate having telephone discussions, and also pointed out that [...]
News flash: Change is hard. Sustaining change is even harder. I know this because I am in the midst of changing my diet in an effort to improve my health. My family and co-workers will tell you that witnessing this dietary change is not any fun, either. (I repeat the phrase “I am SO hungry” often. I [...]
FDA proposed anti-tobacco warning Last year the U.S. government passed a law mandating graphic warnings on cigarette packaging by June 22, 2011 in an effort to combat smoking. This past week, on November 10, the FDA released their proposed warnings. For anyone who hasn’t come in contact with the nauseating images already implemented [...]
