Fishing for a story hook. In the world of public relations (PR), that means focusing on the heart of the story. In the marketing/PR agency domain, we are regularly approached to promote a story for the sake of promoting the story presented to us by a client. Often times, that story is not of interest [...]
So your business story made the newspaper but it’s wrong. At least that’s how you may see it when something you’ve said has come back to haunt you. Or, perhaps there was a fact, date or name that was incorrect. Clients sometimes ask if we would request that a news editor retract a story in [...]
Recently, I came across a post entitled, “10 things clients get wrong about the media.” Admittedly, the author—a publicist (aka a PR person)—was being a bit harsh to make his point in the article, but tone aside, I could relate to a couple of the items on his list. It was #10, however, that stopped [...]
We’ve written before about the different types of media. But it’s a topic worth revisiting. The media landscape has changed dramatically since I began my career as a copywriter in a small Midwest advertising agency more than 25 years ago. This agency worked exclusively with paid media. Back then, paid media consisted of radio, TV [...]
Yes! The media has contacted you and they want to interview you for a feature story related to your industry. Earned media: it’s what every business owner hopes for. “But wait,” you think. “Now I’m nervous…what if I stumble on my words…what if my mind goes blank…what if…” Relax. The following tips will help you [...]
I'll admit it — training and running a marathon is all consuming. Every free minute (of which there are precious few) I was planning my next run, thinking about clothing, nutrition, sleep, etc. You begin to see the whole world through the marathon lens. So it's not surprising that I wrote my last blog post [...]
Mistakes happen and people mess up. These are generally accepted as facts. But how these mistakes and mess-ups are handled is key to a brand’s image. It’s always important to have a plan for your crisis communications, but I’m not talking about something that serious. I’m talking about the small blunders that aren’t going to [...]
