Crisis communication priorities and protocols are not something I really want our clients to gain experience with. But no matter what your industry or sector, you have at least one potential crisis lurking. (What if your manufactured product failed and caused a tragedy? If you are a nonprofit, what if an employee harmed a person [...]
Audiences are constantly distracted by multiple devices and apps these days. The Pew Internet & American Life Project recently reported in “More Americans Are Using Mobile Phones While Watching TV” that “about 23% of cellphone users send text messages to others watching the same show in a different location.” Other popular ‘connected’ activities include looking [...]
This past Thursday was a momentous day for United States citizens as the Supreme Court ruled on the Obama health care reform law. Many people tuned in to the news, checked their Twitter feeds, and followed the SCOTUS live blog to see if they will be able to afford health insurance or not. In a [...]
Internship Landing Strategies is the title of the article I read in the Champlain Current last month. I am graduating from Champlain College in the next few weeks with a Bachelors degree in Communications. I chose to attend Champlain College mainly because of their unique upside down curriculum, which requires at least one internship at [...]
In my last post, I wrote about the power that comes from integrating your external marketing and public relations activities. One often overlooked element of integration, which is essential to the success of your efforts, relies on a very important internal factor: your employees. Your employees — whether they are on the frontlines talking directly with your [...]
The other day I received a call from a student studying public relations. He wanted to know what my advice was for someone looking to enter the PR field. Honestly, I still feel like I’m in college but alas I am not. So here is a short list of things that I wish I had actually retained/been [...]
The start of a new year always brings its share of articles and posts on resolutions or trends to watch for in the coming year or summaries of the year just ended. Don’t worry, this is not one of those. I came across a post in some PR-related readings that stated “integration” would be a trend [...]
