Apparently it’s time for all of us PR people to rewrite our job descriptions. According to a recent New York Times article, the Public Relations Society of America (PRSA) is on a kick to develop a new definition for “public relations.” They’re kicking off a broad-based effort—with a campaign name and logo—seeking comments from the [...]
It’s often stated that “timing” is a unique skill or talent among the best comedians. But timing is no less critical to the success or failure of any marketing, sales, or public relations initiative. An article about dreams and how they help us strip emotions out of painful experiences and memories got me to thinking [...]
Planning an event, especially at the last minute, can be a daunting effort. Any missteps can have critical repercussions for your brand down the line so it is important to develop a checklist while in your planning phase before you begin any active preparations. I've developed a top 10 list of the most important items [...]
Like it or not fall is back, and what better way to signify this than by the start of college football season? The first week of games featuring the University of Maryland versus the University of Miami showcased on a national level. But the biggest talk about the event wasn’t the game itself (Maryland beat [...]
Our state’s recent experience with Hurricane Irene brought the issue of crisis communication front and center for many businesses in Vermont. In this post I’ll cover the basic elements of a crisis communication plan. This won’t be a discussion on the importance of having a disaster recovery plan—hopefully you already have one of these (and if [...]
The weekend of August 26-28 in Burlington, Vermont was slated as “move-in” weekend for the University of Vermont as well as Champlain College. It’s full of chaos and nonsense as parents, new students, and orientation leaders try to figure out where to go next. On my way to work Friday the 26th I got stuck [...]
When a client is new to the world of blogging, we have found that there are usually a lot of questions (understandably) and some fear. There is something about blogging that bares the writer’s soul to the world. Some clients are uncertain about expressing their thoughts and opinions so publicly. And some clients are okay [...]
