This time of year, commercials take center stage. Last year, I wrote about Super Bowl "Monday" and how TV news programs would be buzzing about the Super Bowl commercials the day after the big game. Which ones hit the mark, which ones didn’t? Nielsen Wire research confirms what we need to remember every year at [...]
Newsle is a relatively new tool that scans the Internet and notifies you about articles on “you, your friends and colleagues, and anyone else you care about.” The results are gathered and presented to you on your Newsle page and via email. Think Google Alerts meets Tumblr. The site went live last year and was [...]
The most valuable class I ever took was a business writing class I completed after I graduated from college. I use these lessons every (week) day, and I am unsure whether or not these rules are taught in today’s higher education institutions. I also confess I am not sure if in the Internet age there [...]
In my former life, I was studying to be an Improv actor. Along the way, I had the fortunate opportunity of meeting and learning from some of the best improvisers. At Second City, Improv Olympic and the Upright Citizens Brigade theaters, I studied the craft of Long-Form Improv. Long Form Improv is when players create [...]
This week's plan to do list (Photo credit: the green gables) While scanning Time.com I noticed they currently have a list of “11 Great Secret Service Code Names.” I couldn’t resist. I had to read this list – love the whole Secret Service spy thing! It got me thinking about lists. Not [...]
Having tried, and failed, to explain any of the Olympic opening ceremonies to my children (admittedly I had a hard time following myself), I had an equally challenging time explaining the commercials. The Challenge We aren’t exactly a TV family. We aren’t an anit-TV family, but we don’t have it on regularly. It’s mostly an [...]
It's no news that in today's world, we are inundated with advertising and marketing in every facet of our lives. Whether it’s on the Internet, TV, billboards, buses, cars with text painted all over, window signs on stores — everyone is trying to get your attention. Yet according to a piece by Brad Vander Zanden [...]
