Our Brains

Reframing Early Childhood Care and Education

By |2021-08-30T12:39:40-04:00June 11th, 2012|Framing and Reframing, Our Brains|

The need to reframe social good issues is something the MPI team has written about before. When an issue becomes polarized, and the media comes to believe a ‘balanced’ story must include two opposing extremes as if both were equally valid, then it’s time to create a new frame (a mental shortcut or narrative) about [...]

Creativity and Lessons from Zeno

By |2017-07-15T13:16:58-04:00June 13th, 2011|Creativity, Design, Our Brains|

Philosophers have long loved grappling with paradoxes — paradox-grappling is like no other exercise for the intellect. Perhaps the most famous paradox of all — Zeno’s Paradox — actually has a lesson in it, even for those of us who don't usually grapple with such things. Zeno's Paradox Here is how Zeno’s paradox goes: the [...]

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Marketing: The End of the Art or Science or Both Debate?

By |2017-07-15T13:17:00-04:00May 19th, 2011|Communication and Marketing, Creativity, Our Brains|

This cyclical marketing debate frustrates me: Is marketing a science, or an art, or some trendy mix of both? The cycles can suddenly make clients feel pressured to produce data-driven rationales in the midst of a successful multi-year campaign, or conversely, suddenly want to ignore the numbers entirely and focus only on the ‘artistic expression’ [...]

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Noodling: Nurturing the Slow Hunch

By |2017-07-15T13:17:02-04:00March 24th, 2011|Creativity, Fun, Our Brains, Words, Language and Labels|

Noodling is what I call it. Everyone has his or her own way to describe where good ideas come from, but for me, noodling just sounds like how it feels. The Temptation That first flicker of an idea asks to be shared and explored, gently — wherever it originates. You may not recognize it yet [...]

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Reframing the Impact of Technology on Our Brains

By |2021-08-30T11:11:43-04:00February 24th, 2011|Behavior Change, Framing and Reframing, Media Literacy, Our Brains, Words, Language and Labels|

I was talking with a friend recently about the impact of technology on our brains. This is an old and dear friend from my childhood, a writer and expat who lives in Italy, and someone I don't get the chance to talk with as much as I'd like to. She said: "I'm so tired of [...]

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Writing: Getting Started is the Hardest Part

By |2017-07-15T13:17:03-04:00February 3rd, 2011|Communication and Marketing, Creativity, Fun, Our Brains, Words, Language and Labels|

What do you do when the page is blank? As I look outside my window and see the mountains of surrounding, deep, clean, crisp, clear white snow banks — I think about how many things I love that are white. New clean white sheets on a freshly made bed, fluffy white mashed potatoes, white jeans, [...]

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