As a boy scout in the early seventies, I walked door-to-door soliciting support for S.O.A.R., Save Our American Resources, in the form of money pledged per mile of an upcoming 25-mile bike ride. I drew the ecology symbol on my school notebook and remember being moved by the iconic "Native American with a tear" commercial [...]
The trend is not good. In 2012 I set out criteria for evaluating quality infographics, lamented the overall lack of sustainability infographics to educate and inspire, but found 6 worth highlighting for you. Last year I found 5 infographics worth highlighting and reported although there was an abundance of sustainability visuals thanks to the rise [...]
Signs abound of a growing sustainability language disconnect between marketers’ communications and what consumer and business customers care about.
This is a test. This is only a test. This is a test to see if the time and effort put into carefully maintaining a list on Twitter can be leveraged on Listly using its new Twitter list integration. For my test I’m using the list I’ve built over the years for active members of [...]
You'd think I would have learned this lesson. Last year I set out criteria for evaluating quality and lamented the overall lack of sustainability infographics. This year I can report sustainability visuals are abundant, thanks in large part to the meteoric rise in popularity of the social network Pinterest. But I’m not at all sure visual [...]
Sustainable design, green design, net-zero and environmentally conscious design are some of the popular terms used when referring to architecture, green building construction, product manufacture, and commercial services and processes that are materials-dependent, like cleaning or painting. But in marketing and advertising we also need to continue to consider our carbon footprint as we plan [...]
Crowdfunding for small businesses and nonprofits has been a hot topic in the news lately, especially since the Jumpstart Our Business Startups (JOBS) Act was signed into law last month. So why is everyone so excited and exactly how does this new combination of social network and financing work? Let's follow up on my interview [...]
