I just read the article on PR Daily titled “OMG! More Text Speak Creeping Into Business Communications” – detailing the usage of such acronyms as LOL in daily business talk. Do you find those popular abbreviations or “tweeting lingo” creeping into your conversations at work or with colleagues? I think a lot of it depends [...]
Mar·ket·ing (noun) [mahr-ki-ting] the act of buying or selling in a market. the total of activities involved in the transfer of goods from the producer or seller to the consumer or buyer, including advertising, shipping, storing, and selling. So, I looked at a few definitions of “marketing” while pondering this post, and I do have [...]
Last year, I wrote a post about the power of simple words, tying it to one of my family’s favorite past-times: Scrabble. It’s a lesson worth repeating. If you’ve ever worked with someone who enjoys using big words or lots of jargon, all in an effort to impress and confuse others, you know how frustrating [...]
Somehow it still surprises me when a client or colleague with an active professional and personal life asks with a touch of anxiety: “What will I write about next?” or “What does that audience want to hear about from me?” After a few questions, we usually have no difficulty discovering a rich list of worthy [...]
We were ‘talking shop’ over breakfast recently, as business people are wont to do. After several mentions of ‘collaborative this’ or ‘collaborative that,” one of the group remarked that he wasn’t interested in collaborating with his professional advisers – what he wanted (and was paying for) was a consulting expert. It was a casual comment [...]
When a client is new to the world of blogging, we have found that there are usually a lot of questions (understandably) and some fear. There is something about blogging that bares the writer’s soul to the world. Some clients are uncertain about expressing their thoughts and opinions so publicly. And some clients are okay [...]
A local Burlington organization (I'll leave names out of it, as it is not my intent to embarrass or harangue, merely to point out an instance of a sadly all-too-commonplace phenomenon) recently ran a radio ad, the "punchline" of which is a little boy telling his dad that "you throw like a girl." The "joke" [...]
