A trip back in time begins to explain why today’s close down of Google Reader is such a big deal for content marketers. Many of us became dependent on this one-stop aggregator that collected updates (RSS feeds) from all your favorite blogs and websites in an easy-to-read format.
Yes! The media has contacted you and they want to interview you for a feature story related to your industry. Earned media: it’s what every business owner hopes for. “But wait,” you think. “Now I’m nervous…what if I stumble on my words…what if my mind goes blank…what if…” Relax. The following tips will help you [...]
We all have our favorite TV shows, and whether True Blood or Homeland, My Strange Addiction or Dancing With The Stars, the reality is that one day, our beloved escapes from reality will be cancelled (except for Law & Order, those are never going away). To postpone the sadness and withdrawals, devoted fans will frequently [...]
Have you been there? You start to notice many of your conversations get derailed because your basic language and labels are triggering a radically different frame for others. At first you resist the implications, thinking all that’s needed is more education or better communication. Then, if you are listening well, you come to realize you’re [...]
In this fourth article in the series, Logo, Corporate Identity or Brand—What's the Difference? we start to explore the third category of logo design, the combination logo. Logo Design 101: The Symbol looked at the origin, history, purpose, and meaning of symbols. Logo Design 101: The Wordmark dealt with the importance of font choice, typeface [...]
Everybody likes taking a vacation, but as a society, we're not very good at it. Americans work more days than our European counterparts yet our productivity is little better than theirs. Why things are the way they are is a subject for a book, not a blog post. I won't attempt to generalize the many [...]
I'll admit it — training and running a marathon is all consuming. Every free minute (of which there are precious few) I was planning my next run, thinking about clothing, nutrition, sleep, etc. You begin to see the whole world through the marathon lens. So it's not surprising that I wrote my last blog post [...]
