A standing joke among PR professionals is that we went into public relations to avoid numbers and “doing math.” But alas, we all know that math is a must—measuring the impact of our work is essential. There are many different ways to measure the impact of your PR work. But to do it well, you [...]
With holiday gift giving season just around the corner, it’s time to start thinking about tracking holiday promotions. Think Google Analytics Dashboards.
I returned home with 5 takewaways from INBOUND 2014, in addition to nitty-gritty HubSpot software specifics, inspiring keynote learnings, and new friends.
Earlier in the year, this particular website had a pretty big decrease in traffic. Such a change in website traffic patterns calls for some sleuthing.
After years of struggling to quantify PR's impact on business outcomes, time to celebrate. Here's how inbound marketing metrics will save public relations.
If your website has seen a decrease in traffic lately, you're not alone. Some of the biggest websites in the world have been getting less traffic lately. A trend like that would be hard enough to beat, but when one or more of these sites are the major search engines Google, Yahoo and Bing, that's [...]
By now, everybody who has any interest in SEO has heard the Google will soon be taking away keywords from Google Analytics. It's amazing how dependent most marketers and webmasters have become on keyword data. True, for years registered users of Google have been able to opt out of Google's search engine default mode of [...]
