Adobe Flash is a very powerful platform for making a variety of interactive applications for the web. Most games are built using it. Many of the popular video players use it. Interactive maps, forms and more are all generally built using it. If it's cool, it's likely to be built in Flash. One quick way [...]
In the world of sports, one of the many stories being talked about right now is Denver Broncos’ rookie Quarterback Tim Tebow‘s performance in his first year of professional football. Tebow was a force in his college days at the University of Florida, but the NFL is a completely different game. Many are saying he’s [...]
Using your marketing data strategically seems harder than ever these days. There is more data available than at any time before — about your customers, communications, industry, services and web traffic. Yet in today’s volatile markets, strategically choosing and using marketing data to adjust your marketing efforts has never been more essential to success, and [...]
Zoomerang - Create Online Surveys The results from the first survey, where I asked what topic you would like my next blog post to be on, were inconclusive. By inconclusive I mean I only received two, one of which is not safe for work. This made me think of what motivates me to [...]
Measure what matters. You've probably heard the phrase more than once, because it's one of those admonitions that resonate as common sense. But as the talk turns to analytics, scorecards, metrics, KPIs and such in the day-to-day world of implementing marketing plans and PR campaigns, you suddenly realize it can be a lot harder to [...]
The recently announced Google Instant is quick, slick, and impressive, but could spell trouble for website traffic analysts. Google has long-offered suggestions for search terms, but never anywhere close to the current speed. More importantly, suggested results were never displayed without an ‘enter’ key stroke or click by the user. Today, search results are being [...]
An article in eMarketer caught my attention recently. Entitled “Focusing on Analytics and Accountability,” the article was a discussion about how marketers are working to establish stronger measurements to support marketing effectiveness. Although establishing success metrics is a fundamental component of our firm’s process and always has been, the concept of measuring marketing effectiveness seems [...]
